IDA Pictures Forges Logo For Turkish Pop Singer
An intricate logo is forged from molten metal in a new animation created in CINEMA 4D and directed by Kaan Özsoy, Creative Director of the CGI studio IDA Pictures – http://www.idapictures.com – for Turkish pop sensation Kenan Doğulu – http://www.kenandogulu.com.tr/.
“The idea was to make a respectful transition from Kenan Doğulu’s old sun logo to the new monogram logo,” said Irmak Atabek, Producer at IDA Pictures.
“We used the sun logo as a trigger for the construction of the new logo. We wanted to create the feeling that this whole machine had waited a long time for the right moment to create the new logo,” explained Irmak.
The BodyPaint 3D tools in CINEMA 4D were used to add ornate detail to the new logo. CINEMA 4D’s XPresso expressions editor was called upon to animate the gears of the machinery. RealFlow was employed for fluid effects, with rendering done in V-Ray and compositing in Adobe After Effects.
Taking a minimalist approach to solving design tasks, Creative Director Kaan Özsoy feels: “Any tool or person that is not necessary at the time only delays achieving the result. CINEMA 4D respects our time as much as we do. It is part of our team.”
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About IDA Pictures
IDA Pictures – http://www.idapictures.com – is a creative CGI Studio established in 2003 in Istanbul. We have the versatility to provide high quality visual effects regardless of the size or scope of the project. We offer a full spectrum of visual effects services, setting our client free with less bureaucracy of larger companies, with a core group of in-house talents. This highly efficient team of talented artists and their consistently groundbreaking work in a broad range of applications and their combined imagination helped us to become one of the leading CGI houses in Europe with our excellence in cinematography and lighting.
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IDA Pictures Forges Logo For Turkish Pop Singer
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